* { box-sizing: border-box; }
:root {
  --ink: #111;
  --sub: #666;
  --faint: #999;
  --line: #e3e3e0;
  --card-line: #d8d8d4;
  --bg: #fdfdfc;
  --hover: #f4f4f2;
}
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; overflow-x: clip; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font: 15px/1.55 -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-underline-offset: 3px; }

/* ---------- header ---------- */
header {
  max-width: 760px;
  margin: 0 auto;
  padding: 22px 24px 0;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 8px 18px;
}
.brand {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: .04em;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
}
.hd-right { display: flex; flex-wrap: wrap; gap: 4px 16px; }
.hd-link { font-size: 13.5px; color: var(--sub); text-decoration: none; }
.hd-link:hover { color: var(--ink); text-decoration: underline; }

/* ---------- main column ---------- */
main { max-width: 760px; margin: 0 auto; padding: 8px 24px 70px; }
main.narrow { max-width: 720px; }

h1 { font-size: 34px; line-height: 1.14; letter-spacing: -.015em; margin: 38px 0 12px; }
.sub { font-size: 19px; font-weight: 600; margin: 0 0 16px; line-height: 1.35; }
.lede { font-size: 15.5px; line-height: 1.62; color: #333; margin: 0 0 10px; max-width: 640px; }
section h2, main h2 { font-size: 23px; line-height: 1.25; letter-spacing: -.01em; margin: 44px 0 10px; }
main h3 { font-size: 16.5px; margin: 26px 0 6px; }
main p, main li { font-size: 15px; line-height: 1.62; color: #333; }
main ul, main ol { padding-left: 22px; }
.small { font-size: 13px; color: var(--faint); }

/* ---------- answer-first block (AEO) ---------- */
.answer {
  border: 1px solid var(--card-line);
  border-left: 4px solid var(--ink);
  border-radius: 0 10px 10px 0;
  background: #fff;
  padding: 16px 20px;
  margin: 22px 0;
  max-width: 660px;
}
.answer p { margin: 0; font-size: 15px; line-height: 1.62; }
.answer p + p { margin-top: 10px; }

/* ---------- stats strip ---------- */
.stats {
  display: flex;
  border: 1px solid var(--card-line);
  border-radius: 12px;
  margin: 26px 0 8px;
  overflow: hidden;
  max-width: 580px;
  background: #fff;
}
.stat { flex: 1; padding: 16px 8px 14px; text-align: center; border-left: 1px solid var(--card-line); }
.stat:first-child { border-left: none; }
.stat b { display: block; font-size: 25px; letter-spacing: -.01em; }
.stat span { font-size: 12px; color: var(--sub); }
.micro { font-size: 13px; color: var(--faint); margin: 10px 0 0; }

/* ---------- buttons ---------- */
.btn {
  display: inline-block;
  font: inherit;
  font-weight: 700;
  font-size: 15px;
  color: #fff;
  background: var(--ink);
  border: none;
  border-radius: 8px;
  padding: 13px 26px;
  cursor: pointer;
  text-decoration: none;
}
.btn:hover { background: #000; }
.btn-ghost {
  display: inline-block;
  font: inherit;
  font-weight: 600;
  font-size: 15px;
  color: var(--ink);
  background: #fff;
  border: 1px solid var(--ink);
  border-radius: 8px;
  padding: 12px 24px;
  cursor: pointer;
  text-decoration: none;
}
.btn-ghost:hover { background: var(--hover); }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin: 22px 0 6px; align-items: center; }

/* ---------- card grid (persona router, answers hub) ---------- */
.grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin: 20px 0; }
.card {
  border: 1px solid var(--card-line);
  border-radius: 12px;
  background: #fff;
  padding: 18px 20px;
  text-decoration: none;
  display: block;
}
.card:hover { background: var(--hover); }
.card h3 { margin: 0 0 6px; font-size: 16px; }
.card p { margin: 0; font-size: 13.5px; color: var(--sub); line-height: 1.5; }
.card .go { display: block; margin-top: 10px; font-size: 13.5px; font-weight: 700; }

/* ---------- plain boxed panel ---------- */
.panel-box {
  border: 1px solid var(--card-line);
  border-radius: 12px;
  background: #fff;
  padding: 20px 22px;
  margin: 20px 0;
  max-width: 660px;
}
.panel-box h2, .panel-box h3 { margin-top: 0; }

/* ---------- tables ---------- */
table.data { border-collapse: collapse; width: 100%; max-width: 660px; margin: 16px 0; background: #fff; }
table.data th, table.data td {
  border: 1px solid var(--card-line);
  padding: 9px 12px;
  font-size: 14px;
  text-align: left;
  vertical-align: top;
}
table.data th { background: var(--hover); font-size: 13px; letter-spacing: .02em; }
table.data td b { font-size: 14.5px; }

/* ---------- quote / verbatim ---------- */
blockquote {
  margin: 20px 0;
  padding: 2px 0 2px 18px;
  border-left: 3px solid var(--card-line);
  color: #333;
  font-size: 15.5px;
  line-height: 1.6;
  max-width: 620px;
}
blockquote .who { display: block; margin-top: 6px; font-size: 13px; color: var(--faint); }

/* ---------- steps ---------- */
.steps { counter-reset: step; list-style: none; padding: 0; margin: 20px 0; max-width: 640px; }
.steps li { counter-increment: step; position: relative; padding: 0 0 18px 44px; }
.steps li::before {
  content: counter(step);
  position: absolute; left: 0; top: 0;
  width: 28px; height: 28px; border-radius: 50%;
  background: var(--ink); color: #fff;
  font-weight: 700; font-size: 14px;
  display: flex; align-items: center; justify-content: center;
}
.steps b { display: block; font-size: 15.5px; margin-bottom: 2px; }

/* ---------- FAQ (visible text, no accordion, AEO-friendly) ---------- */
.faq h3 { font-size: 16px; margin: 22px 0 4px; }
.faq p { margin: 0 0 4px; }

/* ---------- calendly ---------- */
.sched {
  border: 1px solid var(--card-line);
  border-radius: 12px;
  background: #fff;
  padding: 24px 26px 10px;
  margin: 26px 0 10px;
  max-width: 680px;
}
.sched-h { font-size: 21px; line-height: 1.25; margin: 0 0 8px; letter-spacing: -.01em; }
.sched-p { font-size: 14.5px; line-height: 1.55; color: #333; margin: 0 0 12px; }
.sched-cal { min-width: 300px; height: 680px; margin: 0 -6px; }
.sched-load { font-size: 13px; color: var(--faint); padding: 8px 0 16px; }

/* ---------- footer ---------- */
.site-foot {
  max-width: 760px;
  margin: 0 auto;
  padding: 26px 24px 44px;
  border-top: 1px solid var(--line);
  font-size: 12.5px;
  color: var(--faint);
  line-height: 2;
}
.site-foot a { color: var(--sub); }
.site-foot span { margin: 0 7px; }
.site-foot .foot-note { display: block; margin-top: 4px; }

/* ---------- answers hub ---------- */
.ans-item { margin: 0 0 26px; max-width: 660px; }
.ans-item h2 { margin: 0 0 6px; font-size: 19px; }
.ans-item p { margin: 0 0 6px; }
.ans-item .more { font-size: 14px; font-weight: 700; }
.crumb { font-size: 13px; color: var(--faint); margin: 26px 0 -22px; }
.crumb a { color: var(--sub); }

/* ---------- pipeline band ---------- */
.pipe-band {
  margin: 26px calc(50% - 50vw) 10px;
  background: #f7f7f4;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 20px 0 16px;
}
.pipe-head {
  max-width: 928px;
  margin: 0 auto;
  padding: 0 24px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 4px 18px;
}
.pipe-head span {
  font-size: 10.5px;
  font-weight: 600;
  letter-spacing: .09em;
  text-transform: uppercase;
  color: var(--faint);
}
.pipe-head span:first-child { color: var(--sub); }
.pipe-scroll { overflow-x: auto; -webkit-overflow-scrolling: touch; padding: 0 24px; }
.pipe-canvas {
  position: relative;
  width: 880px;
  min-width: 880px;
  height: 300px;
  margin: 12px auto 0;
  overflow: hidden;
}
.pipe-svg { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; }
.pipe-svg path {
  fill: none;
  stroke: #d97706;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-dasharray: 1.5 6.5;
  opacity: .5;
  animation: pipeDash 5.5s linear infinite;
}
.pipe-stage {
  position: absolute;
  top: 0;
  width: 140px;
  text-align: center;
}
.pipe-stage b {
  display: block;
  font-size: 11.5px;
  font-weight: 700;
  letter-spacing: .07em;
  text-transform: uppercase;
}
.pipe-stage span {
  display: block;
  margin-top: 3px;
  font-size: 11px;
  line-height: 1.35;
  color: var(--faint);
}
.pipe-stage::after {
  content: "";
  position: absolute;
  left: 50%;
  top: 64px;
  width: 1px;
  height: 38px;
  background: var(--line);
}
.pipe-line {
  position: absolute;
  left: 20px; right: 20px; top: 109px;
  height: 2px;
  border-radius: 1px;
  background: var(--card-line);
}
.pipe-node {
  position: absolute;
  top: 103px;
  width: 14px; height: 14px;
  margin-left: -7px;
  border-radius: 50%;
  background: #fff;
  border: 2px solid var(--ink);
  z-index: 3;
}
.pipe-node.done { background: var(--ink); }
.pipe-chip {
  position: absolute;
  top: 97px;
  left: -110px;
  z-index: 2;
  padding: 5px 11px;
  border-radius: 999px;
  background: var(--ink);
  color: #fff;
  font-size: 10.5px;
  font-weight: 600;
  letter-spacing: .02em;
  white-space: nowrap;
  animation: pipeFlow 16s linear infinite;
}
.pipe-bot {
  position: absolute;
  left: 396px; top: 138px;
  width: 88px;
  text-align: center;
  z-index: 4;
}
.pipe-bot svg { position: relative; z-index: 2; display: block; width: 44px; height: 44px; margin: 0 auto; }
.pipe-bot i {
  display: block;
  margin-top: 7px;
  font-style: normal;
  font-size: 9.5px;
  font-weight: 700;
  letter-spacing: .09em;
  text-transform: uppercase;
  color: var(--sub);
  white-space: nowrap;
}
.pipe-ring {
  position: absolute;
  left: 50%; top: 22px;
  width: 44px; height: 44px;
  margin: -22px 0 0 -22px;
  border-radius: 12px;
  border: 1px solid var(--faint);
  animation: pipePulse 3.2s ease-out infinite;
  z-index: 1;
}
.pipe-exlane {
  position: absolute;
  left: 120px; top: 245px;
  width: 480px;
  height: 0;
  border-top: 1px dashed #d97706;
  opacity: .55;
}
.pipe-exchip {
  position: absolute;
  top: 233px; left: 110px;
  z-index: 2;
  padding: 5px 11px;
  border-radius: 999px;
  background: #fff;
  border: 1px solid #d97706;
  color: #92400e;
  font-size: 10.5px;
  font-weight: 600;
  white-space: nowrap;
  animation: pipeDrop 13s linear infinite;
}
.pipe-team {
  position: absolute;
  left: 612px; top: 231px;
  z-index: 3;
  padding: 6px 14px 6px 12px;
  border-radius: 999px;
  background: #fff;
  border: 1.5px solid var(--ink);
  font-size: 11.5px;
  font-weight: 700;
  white-space: nowrap;
}
.pipe-team::before {
  content: "";
  display: inline-block;
  width: 7px; height: 7px;
  border-radius: 50%;
  background: #d97706;
  margin-right: 7px;
  vertical-align: 1px;
}
.pipe-excap {
  position: absolute;
  left: 120px; top: 272px;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--faint);
}
.pipe-hint {
  display: none;
  text-align: center;
  font-size: 11.5px;
  color: var(--faint);
  margin: 10px 0 0;
}
@media (max-width: 928px) {
  .pipe-hint { display: block; }
}
@keyframes pipeFlow {
  0% { transform: translateX(0); opacity: 0; }
  5% { opacity: 1; }
  88% { opacity: 1; }
  99% { opacity: 0; }
  100% { transform: translateX(1100px); opacity: 0; }
}
@keyframes pipeDrop {
  0% { transform: translateX(0); opacity: 0; }
  7% { opacity: 1; }
  78% { opacity: 1; }
  92% { opacity: 0; }
  100% { transform: translateX(430px); opacity: 0; }
}
@keyframes pipePulse {
  0% { transform: scale(1); opacity: .55; }
  70% { transform: scale(1.55); opacity: 0; }
  100% { transform: scale(1.55); opacity: 0; }
}
@keyframes pipeDash {
  to { stroke-dashoffset: -80; }
}
@media (prefers-reduced-motion: reduce) {
  .pipe-chip, .pipe-exchip, .pipe-svg path { animation: none; }
  .pipe-ring { display: none; }
  .pipe-chip, .pipe-exchip { opacity: 1; }
  .pipe-chip.c1 { transform: translateX(230px); }
  .pipe-chip.c2 { transform: translateX(450px); }
  .pipe-chip.c3 { transform: translateX(670px); }
  .pipe-chip.c4 { transform: translateX(880px); }
  .pipe-exchip.e1 { transform: translateX(140px); }
  .pipe-exchip.e2 { transform: translateX(300px); }
}

@media (max-width: 680px) {
  h1 { font-size: 27px; margin-top: 26px; }
  .sub { font-size: 16.5px; }
  section h2, main h2 { font-size: 20px; margin-top: 36px; }
  .grid { grid-template-columns: 1fr; }
  .stat b { font-size: 19px; }
  .stat span { font-size: 11px; }
  .btn, .btn-ghost { width: 100%; text-align: center; }
  .panel-box, .answer { padding: 15px 16px; }
  table.data th, table.data td { padding: 7px 8px; font-size: 13px; }
}